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‘THE DIWALI FAIR 2010’
Blue Sea, Worli Sea Face
October 08, 2010 – Friday, 11 a.m. – 7 p.m.
| HIGHLIGHTS OF THE DIWALI FAIR |
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Visited by over 3,500 people in a single day
Visited mainly by affluent women with high purchasing capacity
Diwali & Wedding Shopping facilitated visitors to fulfill their requirements under one roof
More than 50% stalls for the next show booked on the spot
MEDIA PLAN
Print Ads starting 2 days prior in Bombay Times, Mumbai Mirror and Pluses
Ads on BEST Buses will start one month prior to the exhibition
Personal Invitations will be sent to over 30,000 high profile women
E-mailers will be sent to over 2,00,000 people in Mumbai
Banners will be put up in the vicinity of the venue
SMS campaign will be run among 2,00,000 women in the city
Radio promotions will be undertake
Size |
MAIN HALL (A.C ) (In Rs.) |
PATIO (Non A.C ) (In Rs.) |
Furniture & Lights |
Table Space |
10,000 |
10,000 |
1 Table , 1 Chair |
4 sq.m |
18,000 |
16,000 |
1 Table, 2 Chairs, 2 Spotlights,
1 Plug Point
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6 sq.m |
27,000 |
24,000 |
1 Table, 2 Chairs, 2 Spotlights, 1 Plug Point |
8 sq.m |
36,000 |
32,000 |
2 Tables, 4 Chairs, 4 Spotlights, 1 Plug Point |
12 sq.m |
54,000 |
48,000 |
3 Tables, 5 Chairs, 4 Spotlights, 2 Plug Points |
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